Why do chief marketing officers get fired after 23 months, on average?
Created on Jul 16, 2008 by markpilip
Category: Tech & Gadgets
Poll Facts: View

The CMO position is the C-level position in modern American corporations with the highest rate of turnover. What's your experience with CMOs been? A quick blog post summarizing a recent study:
http://mapconsultingllc.com/blog/2008/07/16/should-90-of-cmos-be-fired/

25%
Other C-level execs don't get mkting.
1
25%
Marketing doesn't work anymore
1
0%
Marketing doesn't deliver ROI
0
25%
Lack of attributable metrics
1
0%
Lack of rigor in marketing
0
25%
Who knows?
1
Total Votes: 4
This poll closed on November 10, 2008.
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